Updated information from the 2014 Komen Dallas Race for the Cure will be available in early December. If you are interested in supporting or being a part of the 2015 Komen Dallas Race for the Cure, please contact us today!
An investment in Susan G. Komen® Dallas County is an investment in the lives of the people closest to you. In the past five years alone, Komen Dallas County has invested:
- $8.7 million in no-cost breast cancer education, screening, treatment & diagnostic services for uninsured and underinsured Dallas County residents
- $3 million in national breast cancer research
Komen Dallas County welcomes the opportunity to create customized sponsorship packages that meet your business and marketing objectives.
ABOUT KOMEN DALLAS RACE FOR THE CURE®
Saturday, October 17, 2015
The first ever Susan G. Komen Race for the Cure® was held in Dallas in 1983 with only 800 runners. Today, more than 20,000 people of all ages and fitness levels participate in the Race, which is Dallas’ largest annual breast cancer fundraiser.
- 79% female
- 66% women ages 25 to 29
Investment begins at $2,500
Return on Investment
- Visibility / access to 20,000+ participants
- Exposure through Dallas media (broadcast, online and print)
- Highlight company commitment to the community & employees
- Accomplish business & marketing objectives cost-effectively
- Engage employees in health & wellness and team building
Coverage of the 2013 Komen Dallas Race for the Cure® generated unprecedented exposure with media impressions totaling 48.3 million.
Select sponsors, Race teams and bresat cancer survivors were featured in extensive Race coverage from August to November including:
96 televeision segments on seven networks
15 radio interviews on six stations
42 stories on twenty-six websites
9 articles in seven print publications
As the official media sponsor, FOX 4’s live Race-day broadcast was rated No. 1 in its time slot. The broadcast included three hours of onsite coverage featuring select sponsors in aerial shots, interviews and special features.
Social media buzzed with excitement for the 2013 Race. The official hashtag was used in 481 Instagram photos and 961 tweets with a Twitter exposure of 8.9 million.
The @KomenDallas handle was mentioned in 1,147 tweets with a Twitter exposure of 16 million.
For more information: